by Claudia Schalkx | May 15, 2023 | Blog, Marketing
The function of marketing is to help you grow your business. Here’s how to go from inconsistent results to reliable revenue, one step at a time. I’ve been working with service-based entrepreneurs, coaches and consultants since 2011, helping them to go...
by Claudia Schalkx | Mar 17, 2022 | Blog, Marketing, Small Business
Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2022 Keukenhof opens its doors to the public for the 73th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words,...
by Claudia Schalkx | Aug 5, 2021 | Blog, Marketing
While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like...
by Claudia Schalkx | May 18, 2020 | Blog, Marketing
We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are...
by Claudia Schalkx | Nov 5, 2019 | Blog, Marketing
Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing”. It is about consistently providing attention-grabbing, educational material to engage a prospect and encourage him or her to move onto the next...
by Claudia Schalkx | Aug 27, 2019 | Blog, Marketing
As a marketing generalist, I get this question very often. If you run a search with the words “things a website needs to turn visitors into customers”, you will find a variety of answers. Most of them technical like A/B testing, SEO optimization, spy on...
