Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more
Read the full article: 3 Reasons Why Testimonials Are Critical to Your Business (And Not The Reasons You Think)
#testimonials #Business #Businessgrowth
Are you blogging or filming video or trying all these ways to market your business wondering if there is a better way that you actually ENJOY doing?
𝙒𝙝𝙖𝙩 𝙞𝙛 𝙄 𝙩𝙤𝙡𝙙 𝙮𝙤𝙪 𝙩𝙝𝙖𝙩 𝙩𝙝𝙚𝙧𝙚’𝙨 𝙖 𝙨𝙞𝙢𝙥𝙡𝙚 𝙬𝙖𝙮 𝙩𝙤 𝙗𝙚 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩 𝙖𝙣𝙙 𝙚𝙣𝙟𝙤𝙮 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙩𝙝𝙖𝙩 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙞𝙣𝙫𝙤𝙡𝙫𝙚 𝙙𝙤𝙞𝙣𝙜 𝙨𝙩𝙪𝙛𝙛 𝙮𝙤𝙪 𝙙𝙤𝙣’𝙩 𝙡𝙞𝙠𝙚.
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Every time I open Facebook, I’m hit with a barrage of ads telling me that if I buy this or that course teaching me how to master digital sales funnels, demand generation, YouTube advertising, or whatever-fill-in-the-blank-marketing method happens to be the latest trend, I will be able to grow a six-figure business that I can run while traveling for pleasure around the world. ✈️
It isn’t a wonder either that as small business owners we fall victims of the shiny object syndrome. Most of us do not have unlimited time/budget to market our business. ⚠️
𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼?🔎
𝗦𝗲𝘁 𝗴𝗼𝗮𝗹𝘀: When you set a measurable goal, let’s say, to boost sales by 10% before the year ends, you can then decide which marketing strategies will work best for you.
𝗖𝗵𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻: clarity on your ideal client and products/service & message aligned with them
𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲 𝗼𝗳 𝗼𝗻𝗲: settle for one ideal client profile, one promise you can deliver guaranteed and one solution.
𝗣𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝘆𝗹𝗲 If you do not enjoy writing or spending time on social media, basing your marketing strategy on tactics that rely heavily on blogging and posting will become unsustainable.