by Claudia Schalkx | May 15, 2023 | Marketing
The function of marketing is to help you grow your business. Here’s how to go from inconsistent results to reliable revenue, one step at a time. I’ve been working with service-based entrepreneurs, coaches and consultants since 2011, helping them to go...
by Claudia Schalkx | Mar 17, 2022 | Marketing
Referrals are Nirvana for any entrepreneur. No wonder! Referrals are a true win-win across the board. Since they come from a mutual relation, trust is in place. This leads to a shorter sales cycle, cost reduction in client acquisition, and higher lifetime value...
by Claudia Schalkx | Mar 17, 2022 | Marketing
Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2022 Keukenhof opens its doors to the public for the 73th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words,...
by Claudia Schalkx | Oct 8, 2021 | Marketing
Moving audience members to clients is often where we bang our heads against the wall… They have OBJECTIONS…money, time, permission from someone else – but what’s REALLY GOING ON with objections? And how do you deal with them without...
by Claudia Schalkx | Aug 5, 2021 | Marketing
While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like...
by Claudia Schalkx | Jun 13, 2021 | Marketing
I want to lure my 16 yr old niece to come and spend a girls-weekend at my place. She is super fashion and beauty conscious, and I need to up my game, even more so after my brother told me she might reject the invite under the pretext that “her aunt isn’t...
