Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2022 Keukenhof opens its doors to the public for the 73th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words,...
While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like...
We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are...
Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing”. It is about consistently providing attention-grabbing, educational material to engage a prospect and encourage him or her to move onto the next...
As a marketing generalist, I get this question very often. If you run a search with the words “things a website needs to turn visitors into customers”, you will find a variety of answers. Most of them technical like A/B testing, SEO optimization, spy on...
How to best spend your budget when getting a logo or website When you have a small budget and/or are in an initial phase of your business where you might change things as you move on, it is of essence that you review what are your best options, and do a wise...
Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more
I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America.
What can I do for you?
Helping you to create the Marketing DNA for your business that does the heavy lifting for you
You think you've already done your ideal client work.
You don't want to do it again.
I get it.
It's not sexy.
It's not fun.
But 90% of the time, when entrepreneurs are struggling with any of the statements in the images, it's because they don't yet have their ideal client nailed down.
And it’s a pity because in marketing everything revolves around your ideal client.
You nail down your ideal client (like you can read their minds) and you have more than half of the work done.
Marketing your business becomes a breeze.
And I give you that doing that work is booooring!
So that's why @JenLiddy and I created Your Personalized Marketing Toolbox, a live experience where we hold your hand and do the boring work with you so that you stay out of confusion and don't have to do it by yourself anymore.
Get your very own:
✅ Ideal Buyer Profile,
✅ Stand Out Message,
✅ Marketing Blueprint
Marketing assets specifically designed for your strengths, your brand, your audience, & your style!
Nothing out of a can or a one-size-fits all crap that you don’t know how to adapt to your business.
Marketing your business is a long term game.
Sometimes you will win, and sometimes you will fail.
The important thing is that you stand up and keep pushing.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗧𝗮𝗰𝘁𝗶𝗰𝘀, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘄𝗵𝗮𝘁?
I see many entrepreneurs jumping into -let’s say- facebook ads, or a webinar course [or fill in the blank for the latest shiny object you spent money on] thinking that is what they needed to get out of the hole they are in. These actions are mere tactics.
But tactics alone will not help you to get where you want to get.
Tactics need context. Otherwise, how do you know your tactics are working or not?
The truth is that you need goals, strategy, objectives & tactics. All of which just add to the confusion.
Goals, Strategy, objectives and tactics are terms that get thrown around a lot, and are often used interchangeably in numerous contexts. But what exactly do they mean, what is the difference, and why is it important?
I made you a super cool infographic to help explain confusing terms. Check it out!