by Claudia Schalkx | May 12, 2021 | Marketing
In this super fun and spontaneous conversation, Sandra Boekhoudt CEO of WealthyWiseWomen.com) and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a...
by Claudia Schalkx | May 3, 2021 | Marketing
96% of the visitors to your website or landing page aren’t ready to buy from you yet. A valuable free resource, also known as a lead magnet, is a risk-free way for prospects to get to know you and further engage and interact with them. By offering your visitors...
by Claudia Schalkx | Apr 15, 2021 | Marketing
When was the last time you felt thrilled when somebody answered the question “what do you do” with the process they take you through? Yeah, never. Most probably, you rolled your eyes or tried politely to squeeze out of the conversation. And most probably, this has...
by Claudia Schalkx | Mar 16, 2021 | Marketing
This summer, I befriended a group of cows grazing in the plot next to where we walk the dogs. Just for fun, as soon as I arrived at the plot, I greeted them (just hi, no moo). A couple of days after practising this daily ritual, one of them walked slowly towards the...
by Claudia Schalkx | Feb 16, 2021 | Marketing
By guest writer Nat Summers Marketing is closely intertwined with the success of your business. It is so important, in fact, that respected management pioneer Peter Drucker once said of it: “Because its purpose is to create a customer, the business enterprise...
by Claudia Schalkx | Oct 5, 2020 | Marketing
Most clients – in fact, the majority of them – will do business with you because of who you are. Knowing how to build and maintain client relationships is key to your business success. Strengthening client relationships ensures you have a steady stream of...
