Bridge2MORE - Claudia Schalkx

To my friends and clients, thanks for everything you meant for me during 2020 and the honor to have served you. May the new year come loaded with new challenges and achievements that help us grow.

In our pursuit of growth, we want to try everything: every new tactic and every new platform – everything.

Read more 👉 https://lttr.ai/aSAw

#SmallBusiness #Marketing

When you ask the right questions, testimonials are a way of tapping onto the wisdom, creativity and added value of other people’s ideas about how you can improve or develop products and services based on what you already have.

Read the full article: 3 Reasons Why Testimonials Are Critical to Your Business (And Not The Reasons You Think)
▸ https://lttr.ai/ZR52

#testimonials #Business #Businessgrowth

𝗛𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘄𝗵𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀
Every time I open Facebook, I’m hit with a barrage of ads telling me that if I buy this or that course teaching me how to master digital sales funnels, demand generation, YouTube advertising, or whatever-fill-in-the-blank-marketing method happens to be the latest trend, I will be able to grow a six-figure business that I can run while traveling for pleasure around the world. ✈️

It isn’t a wonder either that as small business owners we fall victims of the shiny object syndrome. Most of us do not have unlimited time/budget to market our business. ⚠️

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼?🔎
𝗦𝗲𝘁 𝗴𝗼𝗮𝗹𝘀: When you set a measurable goal, let’s say, to boost sales by 10% before the year ends, you can then decide which marketing strategies will work best for you.
𝗖𝗵𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻: clarity on your ideal client and products/service & message aligned with them
𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲 𝗼𝗳 𝗼𝗻𝗲: settle for one ideal client profile, one promise you can deliver guaranteed and one solution.
𝗣𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝘆𝗹𝗲 If you do not enjoy writing or spending time on social media, basing your marketing strategy on tactics that rely heavily on blogging and posting will become unsustainable.