How to pinpoint your B2B marketing standout difference

Find out what makes you different in the eyes of your potential clients with these simple steps to stand out. Small businesses often face competition from larger companies with more significant marketing budgets and resources. It is crucial that you clearly convey in your communications how you...

Why your marketing isn’t delivering what you need to grow your business

The function of marketing is to help you grow your business. Here's how to go from inconsistent results to reliable revenue, one step at a time.   I’ve been working with service-based entrepreneurs, coaches and consultants since 2011, helping them to go from inconsistent results to reliable...

Three mistakes entrepreneurs make when asking for referrals

Referrals are Nirvana for any entrepreneur. No wonder! Referrals are a true win-win across the board. Since they come from a mutual relation, trust is in place. This leads to a shorter sales cycle, cost reduction in client acquisition, and higher lifetime value clients. But more importantly,...

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2022 Keukenhof opens its doors to the public for the 73th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to...

Managing Objections in your Marketing & Content

Moving audience members to clients is often where we bang our heads against the wall... They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?   And how do you deal with them without feeling pushy?   In this episode of the No BS...
Five Marketing Lessons from Keukenhof

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to create profits and have figured out how to attract an increasing number of visitors each year. Time to learn from the masters!

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Three signs you need new professional photos

Three signs you need new professional photos

  Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face...

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Four ways to make your business stand out

Four ways to make your business stand out

Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.

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