The Art & Science of Pricing Your Services
In this super fun and spontaneous conversation, Sandra Boekhoudt, CEO of Wealthy Wise Women, and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a marketing and financial point of view.
Lead Magnet: an effective tool to grow your business
Giving away information in the form of free resources is one of the most effective ways to build your audience, establish trust with your clients, get to know your market, become more relevant, and get your business out there.
The trickiness of the “What do you do” question
If you do networking to generate leads, how you answer the “what do you do” question can keep the exchange alive or kill it. Discover why talking about your process won’t help you to close sales (and what to do instead).
Three marketing lessons from cows
Cows are, maybe, the last place where you will go for marketing insights.
Don’t be fooled.
These mammals have three lessons in store that you can apply right away to your business marketing.
6 Marketing Mistakes That Might Be Holding You Back
Do you have less than stellar results with your marketing efforts? Revisit your marketing strategy to see if you are making the following six marketing mistakes, which might be holding your business back and keeping it from adding to its client base.
5 tips to keep clients coming back for more (even difficult ones)
Returning clients are more likely to buy your services again, spend more and increase your revenues long term. How do you build and maintain client relationships to keep them coming back for more? These are my top 5 tips.
6 signs it’s time to ditch a client
When you encounter a bad client it throws up a dilemma. A bad client can have a damaging effect on your business and well being. Learn 6 warning signs to spot bad clients and deal with them swiftly.
3 Reasons Why Testimonials Are Critical to Your Business (And Not The Reasons You Think)
Considering testimonials only as a nudge to a potential customer that the decision he is about to take is the right one, or as the necessary ego-stroking, is being the thief of your own wallet. When you ask the right questions, testimonials hold the key to growing your business with ease.
Have you been a victim of unethical marketing?
When something is too good to be true it might be unethical marketing practice. Specially in these times of COVID-19 there are many unethical business taking advantage of our needs. How do you recognise it?
Lessons from a heartbreak for business in times of Coronavirus
During challenging and uncertain times, it’s absolutely essential that you remain active and stay in the fight. Five tips to get out of zombie-mode.