Three marketing lessons from a peel-off face mask

Three marketing lessons from a peel-off face mask

    I want to lure my 16 yr old niece to come and spend a girls-weekend at my place. She is super fashion and beauty conscious, and I need to up my game, even more so after my brother told me she might reject the invite under the pretext that “her aunt isn’t...
The Art & Science of Pricing Your Services

The Art & Science of Pricing Your Services

In this super fun and spontaneous conversation, Sandra Boekhoudt CEO of WealthyWiseWomen.com) and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a...
Lead Magnet: an effective tool to grow your business

Lead Magnet: an effective tool to grow your business

  96% of the visitors to your website or landing page aren’t ready to buy from you yet.  A valuable free resource, also known as a lead magnet, is a risk-free way for prospects to get to know you and further engage and interact with them. By offering your visitors...
The trickiness of the “What do you do” question

The trickiness of the “What do you do” question

When was the last time you felt thrilled when somebody answered the question “what do you do” with the process they take you through? Yeah, never. Most probably, you rolled your eyes or tried politely to squeeze out of the conversation. And most probably, this has...
Three marketing lessons from cows

Three marketing lessons from cows

This summer, I befriended a group of cows grazing in the plot next to where we walk the dogs. Just for fun, as soon as I arrived at the plot, I greeted them (just hi, no moo). A couple of days after practising this daily ritual, one of them walked slowly towards the...
6 Marketing Mistakes That Might Be Holding You Back

6 Marketing Mistakes That Might Be Holding You Back

  By guest writer Nat Summers Marketing is closely intertwined with the success of your business. It is so important, in fact, that respected management pioneer Peter Drucker once said of it: “Because its purpose is to create a customer, the business enterprise...