MASTERCLASS Authenticity & Your Business We hear the word authenticity thrown around a lot. We’re told it’s what consumers want, but how do companies achieve it? When does “trying to be authentic” crossover to being unauthentic? How do you let your personality ...
MASTERCLASS Intuition & Your Business With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. Many successful entrepreneurs, including Richard Branson, openly state,...
MASTERCLASS Streamlining Your Content Creation When I think of how to make the best use of my time, Sarah Williams comes to mind. She knows the shortcuts, the systems and finds thousand ways of helping us to be more efficient and getting more done in less time. I...
Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more
I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America.
What can I do for you?
Essentially save you time, money and trouble once you’ve decided to take your product/service to the market.
When you ask the right questions, testimonials are a way of tapping onto the wisdom, creativity and added value of other people’s ideas about how you can improve or develop products and services based on what you already have.
Read the full article: 3 Reasons Why Testimonials Are Critical to Your Business (And Not The Reasons You Think)
𝗛𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘄𝗵𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀
Every time I open Facebook, I’m hit with a barrage of ads telling me that if I buy this or that course teaching me how to master digital sales funnels, demand generation, YouTube advertising, or whatever-fill-in-the-blank-marketing method happens to be the latest trend, I will be able to grow a six-figure business that I can run while traveling for pleasure around the world. ✈️
It isn’t a wonder either that as small business owners we fall victims of the shiny object syndrome. Most of us do not have unlimited time/budget to market our business. ⚠️
𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼?🔎
𝗦𝗲𝘁 𝗴𝗼𝗮𝗹𝘀: When you set a measurable goal, let’s say, to boost sales by 10% before the year ends, you can then decide which marketing strategies will work best for you.
𝗖𝗵𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻: clarity on your ideal client and products/service & message aligned with them
𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲 𝗼𝗳 𝗼𝗻𝗲: settle for one ideal client profile, one promise you can deliver guaranteed and one solution.
𝗣𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝘆𝗹𝗲 If you do not enjoy writing or spending time on social media, basing your marketing strategy on tactics that rely heavily on blogging and posting will become unsustainable.