MASTERCLASS Authenticity & Your Business We hear the word authenticity thrown around a lot. We’re told it’s what consumers want, but how do companies achieve it? When does “trying to be authentic” crossover to being unauthentic? How do you let your personality ...
MASTERCLASS Intuition & Your Business With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. Many successful entrepreneurs, including Richard Branson, openly state,...
MASTERCLASS Streamlining Your Content Creation When I think of how to make the best use of my time, Sarah Williams comes to mind. She knows the shortcuts, the systems and finds thousand ways of helping us to be more efficient and getting more done in less time. I...
Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more
I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America.
What can I do for you?
Essentially save you time, money and trouble once you’ve decided to take your product/service to the market.
𝗪𝗵𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗺𝗼𝗻𝗲𝘆 𝗮𝗿𝗲 𝗹𝗶𝗸𝗲 𝗱𝗮𝘁𝗶𝗻𝗴
So many of the things that happen (or you make happen) while you date are perfectly applicable to your small business marketing & your finances.
Sandra Boekhoudt and I talked about the dating tactics & strategies you can use to have a healthy business #marketingtips#moneymindset#MoneyDate
In this conversation with Jen Liddy we touch different aspects of having a lead magnet as a marketing strategy.
Some of the takeaways:
✅ what language should you use in your lead magnet (talking to your audience is not the same as talking to clients)
✅ how to repurpose your lead magnet
✅ where in your strategy falls the lead magnet
✅ what renders your free resource attractive
20 minutes loaded with golden insights.
Grab your pen and note book, and get ready to take notes 💯 #leadmagnet#marketingstrategy#marketingtips
The key to any successful marketing or branding campaign starts with understanding your audience. And any well-defined audience starts with a buyer persona.
Yet, figuring out our buyer persona might be boring and overwhelming. For many entrepreneurs can be an easy and tempting step to skip in the strategy process. However, personas are a foundational, strategic tool in making decisions that will affect our business growth and bottom line.
Join me and Sandra Boekhoudt from Wealthy Wise Women to discover how our buyer persona affects the business bottom line.