by Claudia Schalkx | Sep 14, 2020 | Marketing
Freelancing equals freedom. Freedom from limitations in so many areas of our work and home life. Whilst your clients are central to the success of your freelancing business, they won’t all be keepers. Unfortunately you will encounter bad clients. When you do encounter...
by Claudia Schalkx | May 18, 2020 | Marketing
We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are...
by Claudia Schalkx | Nov 5, 2019 | Blog, Marketing
Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing”. It is about consistently providing attention-grabbing, educational material to engage a prospect and encourage him or her to move onto the next...
by Claudia Schalkx | Aug 27, 2019 | Blog, Marketing
As a marketing generalist, I get this question very often. If you run a search with the words “things a website needs to turn visitors into customers”, you will find a variety of answers. Most of them technical like A/B testing, SEO optimization, spy on...
by Claudia Schalkx | May 20, 2019 | Blog, Branding, Marketing
How to best spend your budget when getting a logo or website When you have a small budget and/or are in an initial phase of your business where you might change things as you move on, it is of essence that you review what are your best options, and do a wise...
by Claudia Schalkx | Sep 11, 2018 | Blog, Branding, Marketing
We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external...
