by Claudia Schalkx | May 3, 2021 | Blog
96% of the visitors to your website or landing page aren’t ready to buy from you yet. A valuable free resource, also known as a lead magnet, is a risk-free way for prospects to get to know you and further engage and interact with them. By offering your visitors...
by Claudia Schalkx | Mar 10, 2020 | Blog, Marketing Styles
95% of the people I speak to are overwhelmed by the need for marketing their business and running it at the same time. Honestly, there are fleeting moments where I count myself among that number, which is odd because I am a marketing consultant. No wonder! Every time...
by Claudia Schalkx | Nov 11, 2019 | Blog
The dynamics of Candy Crush are pretty similar to those of online marketing, though people seem to play the game better than they do understand marketing. Candy Crush gives us seven marketing lessons that will ease the learning curve. The game: Candy Crush Saga is a...
by Claudia Schalkx | May 26, 2019 | Blog, Small Business
Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should. Myth 1: I need buckets of money to grow...
by Claudia Schalkx | Feb 5, 2019 | Blog
When a client of mine asked me recently if there were other ways to market her small business that were more consistent with her being an introvert, I decided it was time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing,...
