The value of branding for small business owners

by Claudia Schalkx | Sep 11, 2018 | Blog, Branding, Marketing

We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external...

Featured Services

About Claudia

Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more

Follow Claudia

Bridge2MORE - Claudia Schalkx

I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America. What can I do for you? Helping you to create the Marketing DNA for your business that does the heavy lifting for you

2022 was definitely, an exciting year.
One of redesigning my business and refining what services I will bring to the market (still in progress).

During this year, together with Jen Liddy "Your Personalized Marketing Toolbox", saw the light. It was my first group program offering life sessions with 1:1 coaching, and the first service I brought to the market in tandem with another colleague.

It was also the year of partnerships. Business partnerships & collegial partnerships both supported my business and my professional development and offered me the opportunity to support other consulting professionals whose work & ethics I admire. Thanks, Jen Liddy, Siobhan Fitzpatrick, Diann Wingert and Guillermo Kaswalder.

During 2022 I reduced the number of days I work from 5 to 4. I absolutely don't work during the weekends, and this didn't hurt my bottom line. To the contrary!

I also signed 5 more clients than I did the previous year, without complicated funnels or intensive marketing.

I am taking the rest of the year off to reflect on my successes & failures, refine my services and recharge.

Wishing you all a peaceful holiday season and a 2023 in health, wealth and doing more of what you love.

#christmas2022 #NewYear #timeoff

2 View on Facebook

Bridge2MORE - Claudia Schalkx

"I don't have the money" is the easy-way-out excuse

Read the full article: Managing Objections in your Marketing & Content
▸ https://lttr.ai/3NzX

#NoBSMarketingTalks #TurnPotentialCustomers #MarketingLessons

View on Facebook

Bridge2MORE - Claudia Schalkx

Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.

Read more 👉 https://lttr.ai/0ggp

#StandOut #SignificantCompetitiveAdvantage #SmallBusinessOwners #ClientsComingBack #SmallBusinessMarketing #CompareNeedsGoals #CoreMarketingMessage #SmallBusinessStand #ClientAttractionMessage

The marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart starts at the very base of your small business marketing.

View on Facebook

Bridge2MORE - Claudia Schalkx

"For many entrepreneurs, their business is a hobby. When they have to commit, for instance, in a membership or in a 3-month program, they have to work, show up & do the homework, etc. that is confronting: “I am not a hobby anymore. I am a business”. " https://lttr.ai/zIe0

#NoBSMarketingTalks #TurnPotentialCustomers #MarketingLessons

View on Facebook

Bridge2MORE - Claudia Schalkx

You think you've already done your ideal client work.

You don't want to do it again.

I get it.

It's not sexy.

It's not fun.

But 90% of the time, when entrepreneurs are struggling with any of the statements in the images, it's because they don't yet have their ideal client nailed down.

And it’s a pity because in marketing everything revolves around your ideal client.

You nail down your ideal client (like you can read their minds) and you have more than half of the work done.

Marketing your business becomes a breeze.

And I give you that doing that work is booooring!

So that's why @JenLiddy and I created Your Personalized Marketing Toolbox, a live experience where we hold your hand and do the boring work with you so that you stay out of confusion and don't have to do it by yourself anymore.

Get your very own:
✅ Ideal Buyer Profile,
✅ Stand Out Message,
✅ Marketing Blueprint
✅Content Vault

Marketing assets specifically designed for your strengths, your brand, your audience, & your style!

Nothing out of a can or a one-size-fits all crap that you don’t know how to adapt to your business.

Check it out. 🛠 Your Personalized Marketing Toolbox 🛠 https://bit.ly/3t5iLX3

#marketing #easymarketing #idealclient #YourPersonalizedMarketingToolbox #MarketingToolbox #content #message #marketingstrategy

3 View on Facebook

Bridge2MORE - Claudia Schalkx

Marketing your business is a long term game.
Sometimes you will win, and sometimes you will fail.
The important thing is that you stand up and keep pushing.
Show.up.every.single.day.
#marketing #keepgoing #marketingisamarathon

View on Facebook

The value of branding for small business owners

Featured Services

About Claudia

Categories

Follow Claudia

Bridge2MORE - Claudia Schalkx