by Claudia Schalkx | Aug 27, 2019 | Blog, Marketing
As a marketing generalist, I get this question very often. If you run a search with the words “things a website needs to turn visitors into customers”, you will find a variety of answers. Most of them technical like A/B testing, SEO optimization, spy on...
by Claudia Schalkx | Jul 23, 2019 | Blog, Podcasts
So here it is, my conversation with Cindy Johns the wonderful host at the Introverted Entrepreneur Podcast about creating an online marketing strategy that works to your introvert strengths. While this is aimed at introverts it contains sound advice for anyone wanting...
by Claudia Schalkx | Jul 17, 2019 | Blog, Podcasts
I was recently a guest of Liam Quinn’s 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!...
by Claudia Schalkx | May 26, 2019 | Blog, Small Business
Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should. Myth 1: I need buckets of money to grow...
by Claudia Schalkx | May 20, 2019 | Blog, Branding, Marketing, Website
How to best spend your budget when getting a logo or website When you have a small budget and/or are in an initial phase of your business where you might change things as you move on, it is of essence that you review what are your best options, and do a wise...
by Claudia Schalkx | Feb 5, 2019 | Blog
When a client of mine asked me recently if there were other ways to market her small business that were more consistent with her being an introvert, I decided it was time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing,...
