by Claudia Schalkx | Apr 15, 2021 | Blog
When was the last time you felt thrilled when somebody answered the question “what do you do” with the process they take you through? Yeah, never. Most probably, you rolled your eyes or tried politely to squeeze out of the conversation. And most probably, this has...
by Claudia Schalkx | Mar 16, 2021 | Blog
This summer, I befriended a group of cows grazing in the plot next to where we walk the dogs. Just for fun, as soon as I arrived at the plot, I greeted them (just hi, no moo). A couple of days after practising this daily ritual, one of them walked slowly towards the...
by Claudia Schalkx | Feb 16, 2021 | Blog
By guest writer Nat Summers Marketing is closely intertwined with the success of your business. It is so important, in fact, that respected management pioneer Peter Drucker once said of it: “Because its purpose is to create a customer, the business enterprise...
by Claudia Schalkx | Oct 5, 2020 | Blog
Most clients – in fact, the majority of them – will do business with you because of who you are. Knowing how to build and maintain client relationships is key to your business success. Strengthening client relationships ensures you have a steady stream of...
by Claudia Schalkx | Sep 14, 2020 | Blog
Freelancing equals freedom. Freedom from limitations in so many areas of our work and home life. Whilst your clients are central to the success of your freelancing business, they won’t all be keepers. Unfortunately you will encounter bad clients. When you do encounter...
by Claudia Schalkx | May 18, 2020 | Blog, Marketing
We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are...
