by Claudia Schalkx | May 15, 2023 | Blog, Marketing
The function of marketing is to help you grow your business. Here’s how to go from inconsistent results to reliable revenue, one step at a time. I’ve been working with service-based entrepreneurs, coaches and consultants since 2011, helping them to go...
by Claudia Schalkx | Mar 17, 2022 | Blog, Marketing, Small Business
Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2022 Keukenhof opens its doors to the public for the 73th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words,...
by Claudia Schalkx | Aug 5, 2021 | Blog, Marketing
While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like...
by Claudia Schalkx | May 26, 2019 | Blog, Small Business
Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should. Myth 1: I need buckets of money to grow...
by Claudia Schalkx | Sep 11, 2018 | Blog, Branding, Marketing
We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external...