MASTERCLASS Authenticity & Your Business We hear the word authenticity thrown around a lot. We’re told it’s what consumers want, but how do companies achieve it? When does “trying to be authentic” crossover to being unauthentic? How do you let your personality ...
MASTERCLASS Intuition & Your Business With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. Many successful entrepreneurs, including Richard Branson, openly state,...
MASTERCLASS Streamlining Your Content Creation When I think of how to make the best use of my time, Sarah Williams comes to mind. She knows the shortcuts, the systems and finds thousand ways of helping us to be more efficient and getting more done in less time. I...
Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more
I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America.
What can I do for you?
Helping you to create the Marketing DNA for your business that does the heavy lifting for you
You think you've already done your ideal client work.
You don't want to do it again.
I get it.
It's not sexy.
It's not fun.
But 90% of the time, when entrepreneurs are struggling with any of the statements in the images, it's because they don't yet have their ideal client nailed down.
And it’s a pity because in marketing everything revolves around your ideal client.
You nail down your ideal client (like you can read their minds) and you have more than half of the work done.
Marketing your business becomes a breeze.
And I give you that doing that work is booooring!
So that's why @JenLiddy and I created Your Personalized Marketing Toolbox, a live experience where we hold your hand and do the boring work with you so that you stay out of confusion and don't have to do it by yourself anymore.
Get your very own:
✅ Ideal Buyer Profile,
✅ Stand Out Message,
✅ Marketing Blueprint
Marketing assets specifically designed for your strengths, your brand, your audience, & your style!
Nothing out of a can or a one-size-fits all crap that you don’t know how to adapt to your business.
Marketing your business is a long term game.
Sometimes you will win, and sometimes you will fail.
The important thing is that you stand up and keep pushing.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗧𝗮𝗰𝘁𝗶𝗰𝘀, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘄𝗵𝗮𝘁?
I see many entrepreneurs jumping into -let’s say- facebook ads, or a webinar course [or fill in the blank for the latest shiny object you spent money on] thinking that is what they needed to get out of the hole they are in. These actions are mere tactics.
But tactics alone will not help you to get where you want to get.
Tactics need context. Otherwise, how do you know your tactics are working or not?
The truth is that you need goals, strategy, objectives & tactics. All of which just add to the confusion.
Goals, Strategy, objectives and tactics are terms that get thrown around a lot, and are often used interchangeably in numerous contexts. But what exactly do they mean, what is the difference, and why is it important?
I made you a super cool infographic to help explain confusing terms. Check it out!