MASTERCLASS Authenticity & Your Business We hear the word authenticity thrown around a lot. We’re told it’s what consumers want, but how do companies achieve it? When does “trying to be authentic” crossover to being unauthentic? How do you let your personality ...
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Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more
I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America.
What can I do for you?
Essentially save you time, money and trouble once you’ve decided to take your product/service to the market.
To get to that place of authenticity in your marketing:
1) Take your time to see what your marketing style is. https://bit.ly/2Lj26to
2) Get real honest with yourself about who you are and where your comfort zone is. Now, I’m not saying don’t challenge yourself. I’m saying be aware of who you are so that you can start to build an effective marketing strategy for your business.
3) Lay the basis of your authenticity in your branding process which acts as the DNA of your business – I am referring to your internal branding https://bit.ly/33Pu7PP.
Before you jump ship to the next shiny object on the market, check in with your original vision for your business, your marketing style and strategy, and make sure that whatever new element you’re introducing is aligned with your brand, your message, and the problem you are solving for your ideal customer.
When you give them something they can sink their teeth into for free–such as an e-book—you will establish awareness and credibility and add them to your email list to then nudge them toward buying your products.