Your business
between the lines
Clues for connecting the dots in your business.
From the insights
The new website did what it had to do. And yet it didn't.
The business was represented better. People understood it better. But the new business Sarah expected never really materialised.
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Good feedback. Slower sales. Now what?
Managers still valued Laura’s programme. The people deciding whether to buy it were a different matter.
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When clients keep buying the offer you are ready to retire
Maya had good reasons to retire an old offer. There was just one inconvenient fact: clients kept asking for it.
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When being good at fixing things keeps you from fixing the problem
The spreadsheets helped. The lists helped. The follow-ups helped. And the complexity kept coming back.
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You killed what was feeding the branding
The firm knew most new business came through recommendations. It had stopped asking what made those recommendations happen.
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