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Five ways to stop comparing & market your business your way

Five ways to stop comparing & market your business your way

by Claudia Schalkx | Mar 11, 2020 | Blog, Marketing Styles

With new technology, tactics and trends being released on what seems like a daily basis in the marketing world, it’s no wonder we catch ourselves comparing our own methods and strategies to others around us. They just sold out their program in one webinar?! They...
Why marketing your business feels overwhelming (and what you can do about it)

Why marketing your business feels overwhelming (and what you can do about it)

by Claudia Schalkx | Mar 10, 2020 | Blog, Marketing Styles

95% of the people I speak to are overwhelmed by the need for marketing their business and running it at the same time. Honestly, there are fleeting moments where I count myself among that number, which is odd because I am a marketing consultant. No wonder! Every time...

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About Claudia

Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more

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Bridge2MORE - Claudia Schalkx

I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America. What can I do for you? Helping you to create the Marketing DNA for your business that does the heavy lifting for you
Bridge2MORE - Claudia Schalkx
Bridge2MORE - Claudia Schalkx
You think you've already done your ideal client work.

You don't want to do it again.

I get it.

It's not sexy.

It's not fun.

But 90% of the time, when entrepreneurs are struggling with any of the statements in the images, it's because they don't yet have their ideal client nailed down.

And it’s a pity because in marketing everything revolves around your ideal client.

You nail down your ideal client (like you can read their minds) and you have more than half of the work done.

Marketing your business becomes a breeze.

And I give you that doing that work is booooring!

So that's why @JenLiddy and I created Your Personalized Marketing Toolbox, a live experience where we hold your hand and do the boring work with you so that you stay out of confusion and don't have to do it by yourself anymore.

Get your very own:
✅ Ideal Buyer Profile,
✅ Stand Out Message,
✅ Marketing Blueprint
✅Content Vault

Marketing assets specifically designed for your strengths, your brand, your audience, & your style!

Nothing out of a can or a one-size-fits all crap that you don’t know how to adapt to your business.

Check it out. 🛠 Your Personalized Marketing Toolbox 🛠 https://bit.ly/3t5iLX3

#marketing #easymarketing #idealclient #YourPersonalizedMarketingToolbox #MarketingToolbox #content #message #marketingstrategy
Bridge2MORE - Claudia Schalkx
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Bridge2MORE - Claudia Schalkx
Bridge2MORE - Claudia Schalkx
Marketing your business is a long term game.
Sometimes you will win, and sometimes you will fail.
The important thing is that you stand up and keep pushing.
Show.up.every.single.day.
#marketing #keepgoing #marketingisamarathon
Bridge2MORE - Claudia Schalkx
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Bridge2MORE - Claudia Schalkx
Bridge2MORE - Claudia Schalkx
Lead magnets and their role in your business growth

Read more 👉 https://lttr.ai/wdrg

#LeadMagnet #EffectiveTool
Bridge2MORE - Claudia Schalkx
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Bridge2MORE - Claudia Schalkx
Bridge2MORE - Claudia Schalkx
How do you want to stand out?

Read more 👉 https://lttr.ai/wXln

#StandOut #SignificantCompetitiveAdvantage #SmallBusinessOwners #ClientsComingBack #SmallBusinessMarketing #CompareNeedsGoals #CoreMarketingMessage #SmallBusinessStand #ClientAttractionMessage
Bridge2MORE - Claudia Schalkx
The marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart starts at the very base of your small business marketing.
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Bridge2MORE - Claudia Schalkx
Bridge2MORE - Claudia Schalkx
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗧𝗮𝗰𝘁𝗶𝗰𝘀, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘄𝗵𝗮𝘁?
I see many entrepreneurs jumping into -let’s say- facebook ads, or a webinar course [or fill in the blank for the latest shiny object you spent money on] thinking that is what they needed to get out of the hole they are in. These actions are mere tactics.

But tactics alone will not help you to get where you want to get.

Tactics need context. Otherwise, how do you know your tactics are working or not?

The truth is that you need goals, strategy, objectives & tactics. All of which just add to the confusion.

Goals, Strategy, objectives and tactics are terms that get thrown around a lot, and are often used interchangeably in numerous contexts. But what exactly do they mean, what is the difference, and why is it important?

I made you a super cool infographic to help explain confusing terms. Check it out!

#GSOT #strategyvstactics #marketingstrategy #tactics #strategy #whatiswhat
Bridge2MORE - Claudia Schalkx
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Bridge2MORE - Claudia Schalkx
Bridge2MORE - Claudia Schalkx
If you do networking to generate leads, how you answer this question can keep the exchange alive or kill it.

Read the full article: The trickiness of the “What do you do” question
▸ https://lttr.ai/vmi4

#Whatdoyoudo #marketing #generatingleads
Bridge2MORE - Claudia Schalkx
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