TEMPLATE Client Flow Map Clients do not go from zero to 100 in one stop. It’s a relationship you want and need to grow. Remember the KLT Formula: know, like, trust. When trust happens, money exchanges hands, brand ambassadors are born, as well as a profitable...
MASTERCLASS Checklist: Hosting a webinar Online webinars make communication with prospects, employees, partners and customers easy and efficient. Webinars are online events that combine video, integrated audio, live polls and more to engage audiences from anywhere....
MASTERCLASS Authenticity & Your Business We hear the word authenticity thrown around a lot. We’re told it’s what consumers want, but how do companies achieve it? When does “trying to be authentic” crossover to being unauthentic? How do you let your personality ...
MASTERCLASS Intuition & Your Business With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. Many successful entrepreneurs, including Richard Branson, openly state,...
MASTERCLASS Streamlining Your Content Creation When I think of how to make the best use of my time, Sarah Williams comes to mind. She knows the shortcuts, the systems and finds thousand ways of helping us to be more efficient and getting more done in less time. I...
Whether it’s attracting the right clients for your business, spreading your message, being found by your potential customers or marketing executed effortlessly, Claudia Schalkx is here to help with guidance that is tailor-made for YOUR business. Read more
I am multilingual communications expert fluent in Spanish, English, Italian, and Dutch with over 25 years international experience in communications and business & commercial practices in Europe and Latin & North America.
What can I do for you?
Helping you to create the Marketing DNA for your business that does the heavy lifting for you
2022 was definitely, an exciting year.
One of redesigning my business and refining what services I will bring to the market (still in progress).
During this year, together with Jen Liddy "Your Personalized Marketing Toolbox", saw the light. It was my first group program offering life sessions with 1:1 coaching, and the first service I brought to the market in tandem with another colleague.
It was also the year of partnerships. Business partnerships & collegial partnerships both supported my business and my professional development and offered me the opportunity to support other consulting professionals whose work & ethics I admire. Thanks, Jen Liddy, Siobhan Fitzpatrick, Diann Wingert and Guillermo Kaswalder.
During 2022 I reduced the number of days I work from 5 to 4. I absolutely don't work during the weekends, and this didn't hurt my bottom line. To the contrary!
I also signed 5 more clients than I did the previous year, without complicated funnels or intensive marketing.
I am taking the rest of the year off to reflect on my successes & failures, refine my services and recharge.
Wishing you all a peaceful holiday season and a 2023 in health, wealth and doing more of what you love.
"For many entrepreneurs, their business is a hobby. When they have to commit, for instance, in a membership or in a 3-month program, they have to work, show up & do the homework, etc. that is confronting: “I am not a hobby anymore. I am a business”. " https://lttr.ai/zIe0
You think you've already done your ideal client work.
You don't want to do it again.
I get it.
It's not sexy.
It's not fun.
But 90% of the time, when entrepreneurs are struggling with any of the statements in the images, it's because they don't yet have their ideal client nailed down.
And it’s a pity because in marketing everything revolves around your ideal client.
You nail down your ideal client (like you can read their minds) and you have more than half of the work done.
Marketing your business becomes a breeze.
And I give you that doing that work is booooring!
So that's why @JenLiddy and I created Your Personalized Marketing Toolbox, a live experience where we hold your hand and do the boring work with you so that you stay out of confusion and don't have to do it by yourself anymore.
Get your very own:
✅ Ideal Buyer Profile,
✅ Stand Out Message,
✅ Marketing Blueprint
Marketing assets specifically designed for your strengths, your brand, your audience, & your style!
Nothing out of a can or a one-size-fits all crap that you don’t know how to adapt to your business.
Marketing your business is a long term game.
Sometimes you will win, and sometimes you will fail.
The important thing is that you stand up and keep pushing.