by Claudia Schalkx | May 15, 2023 | Blog, Marketing
The function of marketing is to help you grow your business. Here’s how to go from inconsistent results to reliable revenue, one step at a time. I’ve been working with service-based entrepreneurs, coaches and consultants since 2011, helping them to go...
by Claudia Schalkx | May 18, 2020 | Blog, Marketing
We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are...
by Claudia Schalkx | Mar 24, 2020 | Blog
Back in 1994 while living in Curaçao I got a call from a friend of mine. He had read a classified ad where a company was looking for Italian speaking people “to provide information”. Being an island, I knew more or less all of the Italian speaking people living there,...
by Claudia Schalkx | Mar 10, 2020 | Blog, Marketing Styles
95% of the people I speak to are overwhelmed by the need for marketing their business and running it at the same time. Honestly, there are fleeting moments where I count myself among that number, which is odd because I am a marketing consultant. No wonder! Every time...
by Claudia Schalkx | Nov 11, 2019 | Blog
The dynamics of Candy Crush are pretty similar to those of online marketing, though people seem to play the game better than they do understand marketing. Candy Crush gives us seven marketing lessons that will ease the learning curve. The game: Candy Crush Saga is a...
