How to increase your knowledge of your customer
1.- Create a buyer persona profile (or avatar)
- pains & fears
- goals & dreams
- possible objections to buying your product
- what this person is looking for in the solution
- sensibilities (such as price, time to see results, the involvement of other stakeholders, etc.).
2.- Categorise the needs.
3.- Compare needs/goals with your solution.
4.- Make your value measurable
Your solution takes your clients from A to B. As mentioned above clients are seeking a solution or a transformation, not a process. When basing your communications too much on the how -like the modules of a course, the bonuses, etc.- instead of on the path to transformation, you are missing a great chance to stand out.
Creating a graphic of the logic pathway including the transformations along the road shows your clients that you understand their needs and that your solution is the right one for them. Showing them how to get from A to B, provides a significant competitive advantage and market distinction, which will make you stand out.
The image below illustrates how I take my clients from feeling frustrated with the result of their marketing efforts to be crystal clear on what they have to do to get results. It speaks by itself!
Know your competition
How do you want to stand out?
Create a visual representation of your signature solution?
Develop guiding lines to make decisions about your products, services, messages?
Develop the base of your brand visual representation?
Create a solid foundation for your business?
Know what to write in your copy that attracts the right clients for your business?
Book a call with me and let’s find out how I can help you to market your business with ease.