They just sold out their program in one webinar?!
They convert nearly every discovery call they have?!
They posted one post in a Facebook group and grew their list by 200 people?!
But the truth of the matter is, and maybe you’ve started to figure this one out, that what works for one business and one entrepreneur doesn’t work for another.
Because everyone’s different.
If you’re an introvert and hate speaking in public or doing Facebook or IGTV lives, then it is absolutely absurd that you would market your business that way. Of course you aren’t going to sell your products and services or grow your community if your energy isn’t behind what you’re doing.
I’ve collected some top tips & tricks to help you not only discover your marketing style, but how to tune out everyone else and build a strategy that still works. Let’s jump in.
Introvert: Build strategies that give you the time you need to formulate your thoughts and engage your audience on your terms, like blogging and email marketing.
Extrovert: If sharing your endless energy is what keeps you going, consider vehicles that capture your personality such as videos, public speaking, webinars, and workshops.
Tribal: Since you generate leads or sales by creating a relationship with your customers, consider joining online/offline groups in different places.
Person-to-person: A key pillar in your marketing strategy is inspiring your customers through storytelling and sharing experiences with them.
** Find your style **
I created a cool quiz for you to identify your style. After completing it you get a report with additional insights and strategies.
And show up. Every single day.
This one’s obvious and yet, so often overlooked. Take the time to get to know your audience. Everything you do in your marketing strategy goes back to your customer. Use the right keywords. If your website doesn’t reflect your customer, they won’t stay. You need to find out what their life would look if they don’t solve their problem. Ways to do this include:
-Hopping on calls with past, existing and potential clients/customers and having a conversation to pick their brain.
-Data mining within forums; see what people are talking about – what language their using, what problems they’re having and do your analysis that way.
-Market research surveys using tools such as SurveyMonkey or Typeform.
An online marketing strategy that respects your style together with in-depth understanding of your customer plus implementation will render your marketing almost effortless, will get you real results, and you will stand out from the crowd.