How to pinpoint your B2B marketing standout difference

Find out what makes you different in the eyes of your potential clients with these simple steps to stand out. Small businesses often face competition from larger companies with more significant marketing budgets and resources. It is crucial that you clearly convey in your communications how you...

Why your marketing isn’t delivering what you need to grow your business

The function of marketing is to help you grow your business. Here's how to go from inconsistent results to reliable revenue, one step at a time.   I’ve been working with service-based entrepreneurs, coaches and consultants since 2011, helping them to go from inconsistent results to reliable...

Three mistakes entrepreneurs make when asking for referrals

Referrals are Nirvana for any entrepreneur. No wonder! Referrals are a true win-win across the board. Since they come from a mutual relation, trust is in place. This leads to a shorter sales cycle, cost reduction in client acquisition, and higher lifetime value clients. But more importantly,...

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2022 Keukenhof opens its doors to the public for the 73th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to...

Managing Objections in your Marketing & Content

Moving audience members to clients is often where we bang our heads against the wall... They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?   And how do you deal with them without feeling pushy?   In this episode of the No BS...
The value of branding for small business owners

The value of branding for small business owners

The process of branding obligates you to define how you want to show up in the world. It helps to clarify your business values and set the tone for how your business grows.
In other words: branding is central to everything we do.
But how does branding help your business day-in, day-out?

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Who should build your website?

Who should build your website?

If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website?

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Uncover Hidden Profits in Your Marketing

Uncover Hidden Profits in Your Marketing

Profit opportunities are sometimes so blatant in front of our eyes that we fail to see them. A mindset of “service, service, service” will help you to create or uncover opportunities to increase profit, that don’t cost you a lot and do pay off.

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