First Step: Reflect on your Primary Profile

If you took the marketing style quiz, you received your primary profile – that is, which of your answers most aligned with a specific result. This result is a starting point for reflection.

I encourage you to explore your individual profile page and ask yourself a few questions:

• Does this profile feel like me?
• What strengths/weaknesses are spot-on and which are not? What would I add?
• How did the suggested strategy feel? Challenging? Or a relief? What other ideas came up?
• Is my style currently aligned with my marketing strategy in my business? If not, why not?
• How can I align my strategy more with this style?

So start with this powerful question, and let that percolate. Let your style drive your strategy.

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Second Step: Find your secondary profile

It’s 100% normal that there will be one other profile that will strongly resonate with you. A 7-question quiz can’t perfectly pin you down – you’re human after all and unique! For instance, I’m definitely a Person to Person, but Tribal is my secondary profile.

After you dig deep into your Primary Profile, find another one here  that resonates with you and ask yourself some of the same questions from Step One.

The Four Marketing Style Profiles

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Third Step: Let your style drive your strategy

The Marketing Style Profiles are tools to guide you in your business. So I encourage you to reflect on them with intention and keep asking the question: Is my marketing strategy aligned with my style?

For example, my style is Person to Person. But skill-wise I am a problem solver. And I do that quickly, with very little info. My strategy is based on creating situations where I can talk to people and solve them a problem in short time, so that they can move forward (Check my 20 minute marketing call)

Also, while I understand and believe in the power of social media, I am not someone who enjoys spending a lot of time  there. But their power to help us grow our business is not to be undervalued. So social media is, and will be, an element  in my strategy, but only to amplify my message, not as a pillar. The day I took that decision I found different ways of leveraging on social media without it sapping my energy or my time!

Is my marketing strategy aligned with my style? is a simple but essential question that I ask myself at the beginning of every quarter and when prepping launches or developing new services. It helps me look at opportunities and see if they align with my style or not, allowing me to make decisions with clarity and ease. It focuses my attention and helps me to work efficiently on things that can make a difference to my business (and my wallet!)

Pay attention to your marketing style.  If, for instance, you do not enjoy writing or spending time on social media, basing your marketing strategy on tactics that rely heavily on blogging and posting will become unsustainable.

I encourage you to think about how your marketing strategy aligns with your style, or how can you incorporate your  style  in your strategy.

So start with this powerful question, and let that percolate. Let your style drive your strategy.

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Fourth Step: Explore my Resources

Uncovering your marketing style and aligning it with your marketing strategy business isn’t an overnight process.

Staying true to your style is rendered also more challenging because every day there are new apps, platforms, gurus  you name it, that blind you and can push you to go astray, hurting your business and your wallet!

You don’t need to sort this out on your own!

I’ve collected a few of my resources below to help you explore this idea further.