SITUATION 3
Why isthere always
another thing to fix?
You thought the last change would
be enough.
THE LAST CHANGE MADE SENSE
You didn’t make
those changes
on a whim.
Each change had a reason. At the time, it genuinely seemed like the change your business needed.
Perhaps you invested in a new website, refined your positioning, clarified your offer or found a different way to become more visible.
You expected the work involved. What you didn’t expect was that the decision would lead to so many others.
You thought that once this change was made, that part of the business would finally be settled. You could move forward and spend more time doing the work you actually started the business to do
AND IT WORKED
And the change helped.
It wasn’t a mistake. Given the same information, you might make the same decision again. For a while, there was momentum. Something had moved, and the business seemed to be heading in the right direction.
Then the wider result you expected never quite materialised.
The improvement was still there, but somehow it hadn’t been enough. Before long, your attention shifted to another part of the business, and you found yourself wondering whether that was where you needed to focus next.
AND THEN YOU ARE BACK HERE
At first you ask:
What should I improve next?
Eventually, the question changes
Why is there always another thing to fix?
WHY YOU END UP HERE AGAIN
You are not chasing perfection
You just want to get back to the work that made you want to build this business in the first place.
Working on the business is part of running it. But you didn't expect every improvement to lead to another chain of decisions about what needs fixing next.
What becomes exhausting isn't the change itself.
It’s the growing realisation that the last change was supposed to be enough -at least in that part of the business- and somehow you have ended up here again.
A DIFFERENT PERSPECTIVE
When this keeps happening, it becomes harder to believe that the answer is simply one more change.
Perhaps, before deciding what to change next, it’s worth looking back at what the previous changes were meant to achieve, what actually happened and why the same question keeps returning.