New Website & Logo RefreshDevergy - Tanzania/Amsterdam
How We Help Our Cients / Business Cases
Devergy is a social utility company using ground-breaking micro-grid technology to provide affordable and reliable access to electricity to anyone in the off-grid world in a sustainable and easily scaleable way. Thanks to their donors and investors, Devergy is expanding services throughout Tanzania with an eye on other countries soon. As a significant player in the sector of solar energy, it was time for Devergy to update their website, and have one that worked well for their different audiences: investors, partners, (potential) employees and customers. The client wanted a site that looked professional, portraying the company as the new utility for rural villages, bringing energy services and not only electricity. Thelook & feel should be sleek, modern and very appealing to its different targets. The site is to work flawlessly and look perfect on mobile devices,easily updated by their team, and with a structure that would not look out-dated within the short term. In addition to the technical and design wise specifications, the site should not look similar to those of the competitors. An interesting challenge!
Devergy had a logo that quickly conveyed the essence of the company’s services: solar powered electricity. The logo had been in use since the company started operations back in 2012. With the new site aiming at showcasing the company’s ground-breaking technology, able to offer 24/7 service to its customers, and growing steadily, the client wanted a logo that communicated these features. Devergy’s founders and management were very happy with the logo and weren’t comfortable with the idea of creating a new one from scratch, but were aware the logo needed an update. Thechallenge was to refresh their present logo, leveraging on its strong elements (color, twirl and name) without losing the original feeling of the logo.
Working with Bridge 2 More on the design of Devergy’s new website was a real pleasure. Claudia & Guillermo showed us passion and dedication from the first meeting through the final delivery. Every objective I had when briefing the job was met – the site is beautiful and functional, and it will be easy to maintain it as the company grows. Thanks for the hard work!Tamara Mahoney
This project was carried out in cooperation with Guillermo Kaswalder from filmagen.com
Devergy’s first site (image above) done when the company was in its starting blocks did not offer the possibilities needed to reach its different audiences. It was also text heavy and design wise too stiff.
The new site (image to the right) is clean, elegant, functional, easy to keep up-to-date and fully responsive.The look & feel truly convey what the company stands for: ground-breaking technology, clean & sustainable energy, customer centered.
click on images to zoom in
The client was happy with their logo, but aware it needed an update. Visually speaking the logo was heavy due to the use of thick lines, several color tone variations, serif font and the twirl being extended under the company’s name. When should you refresh you logo?
We incorporated a few updating changes to still retain the original feeling of the logo. The font was changed to sans-serif, the number of color tones was reduced and the twirl extension under the name was shortened. This makes it possible for the company to use the twirl as a stand alone element, or only the name, and so being able to use their graphic corporate identification in square and rectangular spaces as well.
Refreshing Your Logo
New website or a makeover?
As your business grows it can be the perfect time for a new website. The internet and it’s technologies have changed drastically in the last years, thus periodically reviewing the company’s website will definitely help in the long-run as more people continue to turn to the web first to gather information about different products and services. Design wise your site should cover all bases and accommodate for the various screen sizes that are available to consumers (responsive), be optimised for search (to be found faster), have captivating content (text & images), be easy to navigate, and last but not least, respond to a strategy to grow your business.