Conquering different market segmentsLaundry4U - The Netherlands
How We Help Our Cients / Business Cases
Laundry4U is a local business in a multicultural neighborhood in Amsterdam offering dry clean, laundry and clothing repair services for households. However, being a local business, on a busy street with other 3 laundry shops within a couple of steps apart, the chances to increase profit without raising prices was close to zero.
Laundry4U had started rendering services to a couple of business renting linen, and wanted to penetrate that segment to increase profit, without losing the households.
Business hiring laundry services and linen rental look for quality, convenience and above all reliability. If Laundry4U was to enter that market successfully, the image it projects through the different points of contact (business cards, website, etc) is determining. We had to be careful though, that the different outlets didn’t look too business-like, and so hurt the household portion of the business.
- We developed a logo that is elegant and stylized which immediately conveys all the services offered by Laundry4U. The colors communicate cleanliness and transparency. The combination of waves on the top and linear bottom say flexibility and reliability.
- We created a responsive bilingual site (Dutch – English) site which separately displays services for households and for business. For household customers we included a section with news, laundry tips and deals, which we manage and update for our client. While the sites offers all the needed information to make a decision, this is presented in a clean and orderly manner, without being boring. Information is compartmentalized and easy to find and see.
- To further support the growth of Laundry4U we rolled out a SEO strategy, which resulted in Laundry 4U showing up in the first places on search results in Google. This also translated into more households and tourists using the laundry’s facilities and services
- In addition we set up a social media strategy, including Facebook, twitter and G+ business pages, which we also manage on behalf of the client
The next step is to roll out a Google Ads campaign to increase exposure among businesses, and so continue to solidify the growth of Laundry4U.
The right image to project your image
Linear and wavy, this logo communicates flexibility & reliability. The shades of blue refer to cleanliness & transparency. The icons inside the logo indicate the services offered by Laundry4U
Responsive & bilingual site
In this bilingual site (Dutch-English) the aspects relevant for business such as flexibility and reliability, and those important to households: affordable prices and convenience come forward thanks to a visual balance where the business component does not scare away the households.
SEO with visible results
SEO plays a big role in supporting business growth. This step resulted in Laundry4U ranking as the first result in searches, for households as well as commercial laundry.
This project was carried out in cooperation with Guillermo Kaswalder from filmagen.com
Having a good logo is about more than just making a good first impression. It can have a lasting impact on your company. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.
Click on the images (+) for a full width scrolling view