Building Your Corporate Identity

Aliados BPO - Colombia

How We Help Our Cients / Business Cases

Aliados BPO (business process outsourcing) is a new company in the Colombian market established to serve as collection agency on behalf financial institutions to improve their portfolio, while providing the debtors of these institutions possibilities to meet debt payments without getting into further financial problems.

At a later stage Aliados BPO wants to develop other related financial services.

Their request was to create a corporate identity that resulted equally appealing to both its targets, and reflected the style of the 3 partners.

 

 

This project was carried out in cooperation with Guillermo Kaswalder from filmagen.com


The logo is a cube with three (visible) sides representing the partners, the link between creditors, debtors and AliadosBPO, and the 3 financial balance status (loss, profits, break-even)

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We gave consistency to the brand by defining all sorts of visual elements in a dedicated house style that included a stationery.

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The Logo

Having a good logo is about more than just making a good first impression. It can have a lasting impact on your company. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.

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Creating your graphic identity

Three was the number and colors to play with: 3 business partners, 3 business sides (creditor-BPO-debtor), 3 financial balance status (on red - on blue -earnings).
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Projecting the right atributes into shapes and lines

While the straight lines and solid cubes suggest financial strength, puzzle pieces interlock busines sides (debtor-BPO-creditor), business partners and financial moments creating a graphic cycle.
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Selecting the appropiate colors

Colors play a fundamental role in your image perception and communicate your ideas. Being Aliados BPO a financial company tying ends between debtors and creditors, we chose the colors associated with the finacial cycle from a negative balance (red) to a positive one (blue) to earnings (silver/money) (earnings) which allows to go to red again (credit) and begin a new cycle.
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Testing tones to choose the best performance

Once design and colors are defined, tones have to be tested on dark backgrounds to get the best look for all uses.

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Read What makes a good logo

Logo Suite

It is important that consistency of you brand identity is maintained. A logo suite is a collection of artwork files of your logo in different formats so that they can be scaled to any size without a loss in quality to use in commercial printing or advertising (e.g. brochures, signage, promo material, etc.), and digital use (web, e-documents), always respecting the colors, shapes and fonts used in your brand.

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A logo suite to suit all possible needs

The logo suite comes with a version for every possible use: from Full Color to Black & White printing, from light to dark backgrounds, from light-weight web use to high-quality and large prints.
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Need it in JPG, PNG, PDF or AI?

With transparent background? To be printed in grayscale? Whatever the use, the suite includes logos for further design use (.ai format / Adobe Illustrator ) and everyday use (.jpg, .png and .pdf format in different quality resolutions).
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Logo Suite

Every logo we develop comes with a logo suite, a comprehensive set of the approved logo in different versions for different applications (print, digital, color, B&W, large formats)
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Feel this could work for your own project?

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