Building Your Corporate IdentityAliados BPO - Colombia
How We Help Our Cients / Business Cases
Aliados BPO (business process outsourcing) is a new company in the Colombian market established to serve as collection agency on behalf financial institutions to improve their portfolio, while providing the debtors of these institutions possibilities to meet debt payments without getting into further financial problems.
At a later stage Aliados BPO wants to develop other related financial services.
Their request was to create a corporate identity that resulted equally appealing to both its targets, and reflected the style of the 3 partners.
This project was carried out in cooperation with Guillermo Kaswalder from filmagen.com
The logo is a cube with three (visible) sides representing the partners, the link between creditors, debtors and AliadosBPO, and the 3 financial balance status (loss, profits, break-even)
Having a good logo is about more than just making a good first impression. It can have a lasting impact on your company. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.
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It is important that consistency of you brand identity is maintained. A logo suite is a collection of artwork files of your logo in different formats so that they can be scaled to any size without a loss in quality to use in commercial printing or advertising (e.g. brochures, signage, promo material, etc.), and digital use (web, e-documents), always respecting the colors, shapes and fonts used in your brand.