Landing pages

The doors to exponential conversion

Whether you’re looking to attract more clients, sell products, or collect data, your landing pages are where the action happens. Landing pages are a visitor’s first impression of you and can make the difference between a successful marketing effort or a lousy one.

Essentially, any page that you direct traffic to is considered a landing page. Regardless of whether it’s a paid search ad or an email that prompts someone to click on an offer, the page where that person lands after the click has enormous potential to influence that person into becoming a prospect or customer.

The essential elements in this conversion path are a call-to-action to promote that offer, a landing page with a form for visitors to provide their information in exchange for that offer, and a compelling offer (more about the right offer for your target here.)

Different types, different purposes

An effective landing page is distinct from your main website in that it is designed for a single objective. In addition to good design, a good landing page employs great strategy.  According to Interactive Marketing Inc., keeping relevant, focused, important information on a single page can increase conversion by 55%. Hence, it’s important to build a unique landing page for each offer you create.

The best landing pages target a particular audience, promote a specific product or service and get its visitors to act upon the offer.

Landing pages can help to create and nurture a relationship with your customers.

Many visitors to your website aren’t ready to buy from you yet – thus the goal is to make sure they sign up for your list before they go… In that fashion you can continue to nurture the relationship.

Landing pages can be used to allow visitors to download or opt-in to receive your content offers (coupons, e-books, reports, webinars, gifts, etc.)

or sign up for offers (free trials, product demos, contacting a sales rep, etc.).

health insurance landing page

Benefits of using landing pages

There are some good reasons why landing pages are a preferred tool in the marketing arsenal.

Landing pages can mean this for your business:

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Exponentially broaden the opportunity for people to find you via search engines.
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Generate higher conversion rates because you’re giving visitors pages focused on precisely what they searched for.
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Create more opportunities for people to link to your content (More links authority for your website and better search engine rankings.)

When you take the steps to set up effective landing pages you will be ahead of the game, leave your competitors behind, and convert more visitors to prospects or prospects to clients.

Using highly focused, relevant landing pages is a smart strategy for any business wanting to compete in today’s competitive market place.

Feel this could work for your own project?

Check our business case to see how it can be implemented!

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