** Find your style **
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This one’s obvious and yet, so often overlooked. Take the time to get to know your audience. Everything you do in your marketing strategy goes back to your customer. Use the right keywords. If your website doesn’t reflect your customer, they won’t stay. You need to find out what their life would look if they don’t solve their problem. Ways to do this include:
-Hopping on calls with past, existing and potential clients/customers and having a conversation to pick their brain.
-Data mining within forums; see what people are talking about – what language their using, what problems they’re having and do your analysis that way.
-Market research surveys using tools such as SurveyMonkey or Typeform.