Podcast – Knowing your customer
I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!
Seven small business myths busted
Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should.
How to best spend your budget when getting a logo or website
A website and a logo are pricey long term investments in your company and you better give them the attention they deserve. What to do when your budget is smaller than your needs?
How marketing can help your small business stand out
Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.
Marketing that suits your style
Time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing, which is based on assumptions of how marketing should be carried out.
Step by step directions to write your next piece of content
Ann Handley, author of the book Everybody Writes, has a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...
The value of branding for small business owners
The process of branding obligates you to define how you want to show up in the world. It helps to clarify your business values and set the tone for how your business grows.
In other words: branding is central to everything we do.
But how does branding help your business day-in, day-out?
Five Marketing Lessons from Keukenhof
Located in the Netherlands, Keukenhof is the largest flower garden on earth. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to create profits and have figured out how to attract an increasing number of visitors each year. Time to learn from the masters!
Who should build your website?
If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website?
Uncover Hidden Profits in Your Marketing
Profit opportunities are sometimes so blatant in front of our eyes that we fail to see them. A mindset of “service, service, service” will help you to create or uncover opportunities to increase profit, that don’t cost you a lot and do pay off.