6 signs it’s time to ditch a client

Freelancing equals freedom. Freedom from limitations in so many areas of our work and home life. Whilst your clients are central to the success of your freelancing business, they won’t all be keepers. Unfortunately you will encounter bad clients. When you do encounter a bad client it throws up a...

3 Reasons Why Testimonials Are Critical to Your Business (And Not The Reasons You Think)

We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are about to take is the right one....

Have you been a victim of unethical marketing?

Back in 1994 while living in Curaçao I got a call from a friend of mine. He had read a classified ad where a company was looking for Italian speaking people “to provide information”. Being an island, I knew more or less all of the Italian speaking people living there, and was intrigued, who could...

Lessons from a heartbreak for business in times of Coronavirus

When I was in college, I madly fell in love with a guy from my class. I had completed primary and secondary in girls-only Catholic schools and wasn’t very used to be among boys. Also, being the only Dutch (read: tall, big and to some extend weird) among all these petite, ultra female Latinas, I...

Five ways to stop comparing & market your business your way

With new technology, tactics and trends being released on what seems like a daily basis in the marketing world, it’s no wonder we catch ourselves comparing our own methods and strategies to others around us. They just sold out their program in one webinar?! They convert nearly every discovery call...
Podcast – Knowing your customer

Podcast – Knowing your customer

I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!  

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Seven small business myths busted

Seven small business myths busted

Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should.

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How marketing can help your small business stand out

How marketing can help your small business stand out

Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.

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Marketing that suits your style

Marketing that suits your style

Time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing, which is based on assumptions of how marketing should be carried out.

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Step by step directions to write your next piece of content

Step by step directions to write your next piece of content

Ann Handley, author of the book Everybody Writes, has  a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...

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The value of branding for small business owners

The value of branding for small business owners

The process of branding obligates you to define how you want to show up in the world. It helps to clarify your business values and set the tone for how your business grows.
In other words: branding is central to everything we do.
But how does branding help your business day-in, day-out?

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Five Marketing Lessons from Keukenhof

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to create profits and have figured out how to attract an increasing number of visitors each year. Time to learn from the masters!

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Who should build your website?

Who should build your website?

If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website?

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Uncover Hidden Profits in Your Marketing

Uncover Hidden Profits in Your Marketing

Profit opportunities are sometimes so blatant in front of our eyes that we fail to see them. A mindset of “service, service, service” will help you to create or uncover opportunities to increase profit, that don’t cost you a lot and do pay off.

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