The trickiness of the “What do you do” question

When was the last time you felt thrilled when somebody answered the question “what do you do” with the process they take you through? Yeah, never. Most probably, you rolled your eyes or tried politely to squeeze out of the conversation. And most probably, this has happened to you if you answer the...

Three marketing lessons from cows

This summer, I befriended a group of cows grazing in the plot next to where we walk the dogs. Just for fun, as soon as I arrived at the plot, I greeted them (just hi, no moo). A couple of days after practising this daily ritual, one of them walked slowly towards the fence, and it wasn't long...

6 Marketing Mistakes That Might Be Holding You Back

  By guest writer Nat Summers Marketing is closely intertwined with the success of your business. It is so important, in fact, that respected management pioneer Peter Drucker once said of it: “Because its purpose is to create a customer, the business enterprise has two — and only these two —...

5 tips to keep clients coming back for more (even difficult ones)

Most clients - in fact, the majority of them - will do business with you because of who you are. Knowing how to build and maintain client relationships is key to your business success. Strengthening client relationships ensures you have a steady stream of returning customers who are more likely to...

6 signs it’s time to ditch a client

Freelancing equals freedom. Freedom from limitations in so many areas of our work and home life. Whilst your clients are central to the success of your freelancing business, they won’t all be keepers. Unfortunately you will encounter bad clients. When you do encounter a bad client it throws up a...
Seven Marketing Lessons from Candy Crush

Seven Marketing Lessons from Candy Crush

Marketing isn’t that difficult. It’s like a game: you need to be clear what is the goal of the game, align your resources to best make use of them, don’t get distracted by shiny objects and FOMO, stick to your plan and, last but not least, play the game.
The dynamics of Candy Crush are pretty similar to those of online marketing. The game gives us seven lessons that will ease the learning curve.

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One Simple Secret to Boost Your Content Marketing Results

One Simple Secret to Boost Your Content Marketing Results

Today I want to talk about an element that can exponentially increase the results of your content marketing: Context.
Context makes your content go the extra mile, and helps you reach more people and grow your audience which in turn, boosts your bottom line. Who doesn’t want that?

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Three things your website needs to turn visitors into customers

Three things your website needs to turn visitors into customers

Is your website turning visitors into customers? Is it working like the sales magnet it’s supposed to be? Or is it just some pretty little thing that looks impressive, costs a lot but serves no real purpose? In this article, I talk about the things your website needs to become a conversion machine. And it’s not what you think might be.

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Podcast – Knowing your customer

Podcast – Knowing your customer

I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!  

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Seven small business myths busted

Seven small business myths busted

Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should.

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How marketing can help your small business stand out

How marketing can help your small business stand out

Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.

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Marketing that suits your style

Marketing that suits your style

Time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing, which is based on assumptions of how marketing should be carried out.

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Step by step directions to write your next piece of content

Step by step directions to write your next piece of content

Ann Handley, author of the book Everybody Writes, has  a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...

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