I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!
Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should.
A website and a logo are pricey long term investments in your company and you better give them the attention they deserve. What to do when your budget is smaller than your needs?
Time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing, which is based on assumptions of how marketing should be carried out.
Ann Handley, author of the book Everybody Writes, has a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...
The process of branding obligates you to define how you want to show up in the world. It helps to clarify your business values and set the tone for how your business grows.
In other words: branding is central to everything we do.
But how does branding help your business day-in, day-out?
Located in the Netherlands, Keukenhof is the largest flower garden on earth. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to create profits and have figured out how to attract an increasing number of visitors each year. Time to learn from the masters!
If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website?
Profit opportunities are sometimes so blatant in front of our eyes that we fail to see them. A mindset of “service, service, service” will help you to create or uncover opportunities to increase profit, that don’t cost you a lot and do pay off.