5 tips to keep clients coming back for more (even difficult ones)

Most clients - in fact, the majority of them - will do business with you because of who you are. Knowing how to build and maintain client relationships is key to your business success. Strengthening client relationships ensures you have a steady stream of returning customers who are more likely to...

6 signs it’s time to ditch a client

Freelancing equals freedom. Freedom from limitations in so many areas of our work and home life. Whilst your clients are central to the success of your freelancing business, they won’t all be keepers. Unfortunately you will encounter bad clients. When you do encounter a bad client it throws up a...

3 Reasons Why Testimonials Are Critical to Your Business (And Not The Reasons You Think)

We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are about to take is the right one....

Have you been a victim of unethical marketing?

Back in 1994 while living in Curaçao I got a call from a friend of mine. He had read a classified ad where a company was looking for Italian speaking people “to provide information”. Being an island, I knew more or less all of the Italian speaking people living there, and was intrigued, who could...

Lessons from a heartbreak for business in times of Coronavirus

When I was in college, I madly fell in love with a guy from my class. I had completed primary and secondary in girls-only Catholic schools and wasn’t very used to be among boys. Also, being the only Dutch (read: tall, big and to some extend weird) among all these petite, ultra female Latinas, I...
6 signs it’s time to ditch a client

6 signs it’s time to ditch a client

When you encounter a bad client it throws up a dilemma. A bad client can have a damaging effect on your business and well being. Learn 6 warning signs to spot bad clients and deal with them swiftly.

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Seven Marketing Lessons from Candy Crush

Seven Marketing Lessons from Candy Crush

Marketing isn’t that difficult. It’s like a game: you need to be clear what is the goal of the game, align your resources to best make use of them, don’t get distracted by shiny objects and FOMO, stick to your plan and, last but not least, play the game.
The dynamics of Candy Crush are pretty similar to those of online marketing. The game gives us seven lessons that will ease the learning curve.

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One Simple Secret to Boost Your Content Marketing Results

One Simple Secret to Boost Your Content Marketing Results

Today I want to talk about an element that can exponentially increase the results of your content marketing: Context.
Context makes your content go the extra mile, and helps you reach more people and grow your audience which in turn, boosts your bottom line. Who doesn’t want that?

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Three things your website needs to turn visitors into customers

Three things your website needs to turn visitors into customers

Is your website turning visitors into customers? Is it working like the sales magnet it’s supposed to be? Or is it just some pretty little thing that looks impressive, costs a lot but serves no real purpose? In this article, I talk about the things your website needs to become a conversion machine. And it’s not what you think might be.

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