Back in 1994 while living in Curaçao I got a call from a friend of mine. He had read a classified ad where a company was looking for Italian speaking people “to provide information”. Being an island, I knew more or less all of the Italian speaking people living there, and was intrigued, who could…

When I was in college, I madly fell in love with a guy from my class. I had completed primary and secondary in girls-only Catholic schools and wasn’t very used to be among boys. Also, being the only Dutch (read: tall, big and to some extend weird) among all these petite, ultra female Latinas, I…

With new technology, tactics and trends being released on what seems like a daily basis in the marketing world, it’s no wonder we catch ourselves comparing our own methods and strategies to others around us. They just sold out their program in one webinar?! They convert nearly every discovery call…

95% of the people I speak to are overwhelmed by the need to market their business and run it at the same time. Honestly, there are fleeting moments when I count myself among that number, which is odd, considering I am a marketing consultant. No wonder! Every time I open Facebook, I’m hit with a…

The dynamics of Candy Crush are pretty similar to those of online marketing, though people seem to play the game better than they do understand marketing. Candy Crush gives us seven marketing lessons that will ease the learning curve. The game: Candy Crush Saga is a free-to-play match-three puzzle…