Managing Objections in your Marketing & Content

Moving audience members to clients is often where we bang our heads against the wall... They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?   And how do you deal with them without feeling pushy?   In this episode of the No BS...

The (surprisingly) hardest part: choosing your photos. What to consider & how to do it.

  So, you have shooting day behind your back and are biting your nails while you get your pics delivered. Going through the images submitted by the photographer and choosing which photos to keep and which to forget can be time-consuming. If spending too much time agonizing on each picture...

How to make sure you get the exact right photoshoot for you

  Most people rank having their picture taken somewhere slightly above going to the dentist. I get it. But, hey, if you want to attract the right clients for your business, you need to show up, and professional pictures help you a long way into achieving that goal. Let's get you ready to rock...

Three signs you need new professional photos

  Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face meeting. Since the first contact...

Four ways to make your business stand out

While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like and trust you, is a process...
Three things your website needs to turn visitors into customers

Three things your website needs to turn visitors into customers

Is your website turning visitors into customers? Is it working like the sales magnet it’s supposed to be? Or is it just some pretty little thing that looks impressive, costs a lot but serves no real purpose? In this article, I talk about the things your website needs to become a conversion machine. And it’s not what you think might be.

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Podcast – Knowing your customer

Podcast – Knowing your customer

I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!  

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Seven small business myths busted

Seven small business myths busted

Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should.

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Marketing that suits your style

Marketing that suits your style

Time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing, which is based on assumptions of how marketing should be carried out.

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Step by step directions to write your next piece of content

Step by step directions to write your next piece of content

Ann Handley, author of the book Everybody Writes, has  a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...

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The value of branding for small business owners

The value of branding for small business owners

The process of branding obligates you to define how you want to show up in the world. It helps to clarify your business values and set the tone for how your business grows.
In other words: branding is central to everything we do.
But how does branding help your business day-in, day-out?

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Five Marketing Lessons from Keukenhof

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to create profits and have figured out how to attract an increasing number of visitors each year. Time to learn from the masters!

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Who should build your website?

Who should build your website?

If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website?

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