Managing Objections in your Marketing & Content

Moving audience members to clients is often where we bang our heads against the wall... They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?   And how do you deal with them without feeling pushy?   In this episode of the No BS...

The (surprisingly) hardest part: choosing your photos. What to consider & how to do it.

  So, you have shooting day behind your back and are biting your nails while you get your pics delivered. Going through the images submitted by the photographer and choosing which photos to keep and which to forget can be time-consuming. If spending too much time agonizing on each picture...

How to make sure you get the exact right photoshoot for you

  Most people rank having their picture taken somewhere slightly above going to the dentist. I get it. But, hey, if you want to attract the right clients for your business, you need to show up, and professional pictures help you a long way into achieving that goal. Let's get you ready to rock...

Three signs you need new professional photos

  Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face meeting. Since the first contact...

Four ways to make your business stand out

While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like and trust you, is a process...
6 Marketing Mistakes That Might Be Holding You Back

6 Marketing Mistakes That Might Be Holding You Back

Do you have less than stellar results with your marketing efforts? Revisit your marketing strategy to see if you are making the following six marketing mistakes, which might be holding your business back and keeping it from adding to its client base.

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6 signs it’s time to ditch a client

6 signs it’s time to ditch a client

When you encounter a bad client it throws up a dilemma. A bad client can have a damaging effect on your business and well being. Learn 6 warning signs to spot bad clients and deal with them swiftly.

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Seven Marketing Lessons from Candy Crush

Seven Marketing Lessons from Candy Crush

Marketing isn’t that difficult. It’s like a game: you need to be clear what is the goal of the game, align your resources to best make use of them, don’t get distracted by shiny objects and FOMO, stick to your plan and, last but not least, play the game.
The dynamics of Candy Crush are pretty similar to those of online marketing. The game gives us seven lessons that will ease the learning curve.

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One Simple Secret to Boost Your Content Marketing Results

One Simple Secret to Boost Your Content Marketing Results

Today I want to talk about an element that can exponentially increase the results of your content marketing: Context.
Context makes your content go the extra mile, and helps you reach more people and grow your audience which in turn, boosts your bottom line. Who doesn’t want that?

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