Have you been a victim of unethical marketing?

Back in 1994 while living in Curaçao I got a call from a friend of mine. He had read a classified ad where a company was looking for Italian speaking people “to provide information”. Being an island, I knew more or less all of the Italian speaking people living there, and was intrigued, who could...

Lessons from a heartbreak for business in times of Coronavirus

When I was in college, I madly fell in love with a guy from my class. I had completed primary and secondary in girls-only Catholic schools and wasn’t very used to be among boys. Also, being the only Dutch (read: tall, big and to some extend weird) among all these petite, ultra female Latinas, I...

Five ways to stop comparing & market your business your way

With new technology, tactics and trends being released on what seems like a daily basis in the marketing world, it’s no wonder we catch ourselves comparing our own methods and strategies to others around us. They just sold out their program in one webinar?! They convert nearly every discovery call...

Why marketing your business feels overwhelming (and what you can do about it)

95% of the people I speak to are overwhelmed by the need for marketing their business and runningit at the same time. Honestly, there are fleeting moments where I count myself among that number, which is odd because I am a marketing consultant. No wonder! Every time I open Facebook, I’m hit with a...

Seven Marketing Lessons from Candy Crush

The dynamics of Candy Crush are pretty similar to those of online marketing, though people seem to play the game better than they do understand marketing. Candy Crush gives us seven marketing lessons that will ease the learning curve. The game: Candy Crush Saga is a free-to-play match-three puzzle...
How marketing can help your small business stand out

How marketing can help your small business stand out

While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like...

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Marketing that suits your style

Marketing that suits your style

When a client of mine asked me recently if there were other ways to market her small business that were more consistent with her being an introvert, I decided it was time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing,...

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Step by step directions to write your next piece of content

Step by step directions to write your next piece of content

Ann Handley, author of the book Everybody Writes, has  a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...

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The value of branding for small business owners

The value of branding for small business owners

We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external...

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Five Marketing Lessons from Keukenhof

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2019 Keukenhof opens its doors to the public for the 70th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words,...

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Who should build your website?

Who should build your website?

If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website? During a recent conversation with a client who owns and...

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Uncover Hidden Profits in Your Marketing

Uncover Hidden Profits in Your Marketing

Earlier this year I went to a large event for entrepreneurs. In these three day event we could attend lectures and workshops. There were plenty of opportunities to catch up on trends, fine tune our skills and networking. One lecture caught my attention: Social...

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