If you do networking to generate leads, how you answer the “what do you do” question can keep the exchange alive or kill it. Discover why talking about your process won’t help you to close sales (and what to do instead).
Cows are, maybe, the last place where you will go for marketing insights.
Don’t be fooled.
These mammals have three lessons in store that you can apply right away to your business marketing.
Do you have less than stellar results with your marketing efforts? Revisit your marketing strategy to see if you are making the following six marketing mistakes, which might be holding your business back and keeping it from adding to its client base.
Returning clients are more likely to buy your services again, spend more and increase your revenues long term. How do you build and maintain client relationships to keep them coming back for more? These are my top 5 tips.
When you encounter a bad client it throws up a dilemma. A bad client can have a damaging effect on your business and well being. Learn 6 warning signs to spot bad clients and deal with them swiftly.
Considering testimonials only as a nudge to a potential customer that the decision he is about to take is the right one, or as the necessary ego-stroking, is being the thief of your own wallet. When you ask the right questions, testimonials hold the key to growing your business with ease.
When something is too good to be true it might be unethical marketing practice. Specially in these times of COVID-19 there are many unethical business taking advantage of our needs. How do you recognise it?
During challenging and uncertain times, it’s absolutely essential that you remain active and stay in the fight. Five tips to get out of zombie-mode.
What works for one business and one entrepreneur doesn’t work for another. What will deliver you results and help you to be consistent is aligning your strategy with your style of doing marketing. Let’s figure out how!
Most of us, small business owners, do not have unlimited time/budget to market our business. Hence we look for ways to shorten the time to market.
Result? You feel stuck and overwhelmed, wondering who made you do it and how to get out of it. What should you do instead?