Seven Marketing Lessons from Candy Crush

The dynamics of Candy Crush are pretty similar to those of online marketing, though people seem to play the game better than they do understand marketing. Candy Crush gives us seven marketing lessons that will ease the learning curve. The game: Candy Crush Saga is a free-to-play match-three puzzle...

One Simple Secret to Boost Your Content Marketing Results

Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing”. It is about consistently providing attention-grabbing, educational material to engage a prospect and encourage him or her to move onto the next phase of the sales process. From...

Three things your website needs to turn visitors into customers

As a marketing generalist, I get this question very often. If you run a search with the words "things a website needs to turn visitors into customers", you will find a variety of answers. Most of them technical like A/B testing, SEO optimization, spy on mouse clicks, landing pages, sign-ups, calls...

Create an online marketing strategy that works to your introvert strengths

So here it is, my conversation with Cindy Johns the wonderful host at the Introverted Entrepreneur Podcast about creating an online marketing strategy that works to your introvert strengths. While this is aimed at introverts it contains sound advice for anyone wanting to create a strategy that...

Podcast – Knowing your customer

I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!  

The value of branding for small business owners

We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external...

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Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2019 Keukenhof opens its doors to the public for the 70th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words,...

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Who should build your website?

If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website? During a recent conversation with a client who owns and...

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Uncover Hidden Profits in Your Marketing

Earlier this year I went to a large event for entrepreneurs. In these three day event we could attend lectures and workshops. There were plenty of opportunities to catch up on trends, fine tune our skills and networking. One lecture caught my attention: Social...

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