3 Reasons Why Testimonials Are Critical to Your Business (And Not The Reasons You Think)

We are all familiar with the better-known reasons why testimonials are good for your business: they give credibility, help your brand, guide undecided (potential) clients and help overcome objections, etc. Testimonials are the proof we need that the decision we are about to take is the right one....

Have you been a victim of unethical marketing?

Back in 1994 while living in Curaçao I got a call from a friend of mine. He had read a classified ad where a company was looking for Italian speaking people “to provide information”. Being an island, I knew more or less all of the Italian speaking people living there, and was intrigued, who could...

Lessons from a heartbreak for business in times of Coronavirus

When I was in college, I madly fell in love with a guy from my class. I had completed primary and secondary in girls-only Catholic schools and wasn’t very used to be among boys. Also, being the only Dutch (read: tall, big and to some extend weird) among all these petite, ultra female Latinas, I...

Five ways to stop comparing & market your business your way

With new technology, tactics and trends being released on what seems like a daily basis in the marketing world, it’s no wonder we catch ourselves comparing our own methods and strategies to others around us. They just sold out their program in one webinar?! They convert nearly every discovery call...

Why marketing your business feels overwhelming (and what you can do about it)

95% of the people I speak to are overwhelmed by the need for marketing their business and running it at the same time. Honestly, there are fleeting moments where I count myself among that number, which is odd because I am a marketing consultant. No wonder! Every time I open Facebook, I’m hit with...
Have you been a victim of unethical marketing?

Have you been a victim of unethical marketing?

Back in 1994 while living in Curaçao I got a call from a friend of mine. He had read a classified ad where a company was looking for Italian speaking people “to provide information”. Being an island, I knew more or less all of the Italian speaking people living there,...

read more
Five ways to stop comparing & market your business your way

Five ways to stop comparing & market your business your way

With new technology, tactics and trends being released on what seems like a daily basis in the marketing world, it’s no wonder we catch ourselves comparing our own methods and strategies to others around us.

But the truth of the matter is that what works for one business and one entrepreneur doesn’t work for another. What will deliver you results and help you to be consistent is aligning your strategy with your style of doing marketing. Let’s figure out how!

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Why marketing your business feels overwhelming (and what you can do about it)

Why marketing your business feels overwhelming (and what you can do about it)

95% of the people I speak to are overwhelmed by the need for marketing their business and running it at the same time. As small business owners we fall victims of the shiny object syndrome. Most of us do not have unlimited time/budget to market our business. Hence we look for ways to shorten the time to market.
Result? You feel stuck and overwhelmed, wondering who made you do it and how to get out of it. What should you do instead?

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Seven Marketing Lessons from Candy Crush

Seven Marketing Lessons from Candy Crush

Marketing isn’t that difficult. It’s like a game: you need to be clear what is the goal of the game, align your resources to best make use of them, don’t get distracted by shiny objects and FOMO, stick to your plan and, last but not least, play the game.
The dynamics of Candy Crush are pretty similar to those of online marketing. The game gives us seven lessons that will ease the learning curve.

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One Simple Secret to Boost Your Content Marketing Results

One Simple Secret to Boost Your Content Marketing Results

Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing”. It is about consistently providing attention-grabbing, educational material to engage a prospect and encourage him or her to move onto the next...

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Three things your website needs to turn visitors into customers

Three things your website needs to turn visitors into customers

Is your website turning visitors into customers? Is it working like the sales magnet it’s supposed to be? Or is it just some pretty little thing that looks impressive, costs a lot but serves no real purpose? In this article, Claudia Schalkx shares her wisdom on the things your website needs to become a conversion machine. And it’s not what you think might be.

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Podcast – Knowing your customer

Podcast – Knowing your customer

I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!  

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