Three signs you need new professional photos

  Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face meeting. Since the first contact...

Four ways to make your business stand out

While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers find, like and trust you, is a process...

Three marketing lessons from a peel-off face mask

    I want to lure my 16 yr old niece to come and spend a girls-weekend at my place. She is super fashion and beauty conscious, and I need to up my game, even more so after my brother told me she might reject the invite under the pretext that “her aunt isn’t cool” (it’s evident none of...

The Art & Science of Pricing Your Services

In this super fun and spontaneous conversation, Sandra Boekhoudt CEO of WealthyWiseWomen.com) and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a marketing and financial point of...

Lead Magnet: an effective tool to grow your business

  96% of the visitors to your website or landing page aren’t ready to buy from you yet.  A valuable free resource, also known as a lead magnet, is a risk-free way for prospects to get to know you and further engage and interact with them. By offering your visitors relevant, valuable content that...
Three signs you need new professional photos

Three signs you need new professional photos

  Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face...

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Four ways to make your business stand out

Four ways to make your business stand out

Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.

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The Art & Science of Pricing Your Services

The Art & Science of Pricing Your Services

In this super fun and spontaneous conversation, Sandra Boekhoudt, CEO of Wealthy Wise Women, and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a marketing and financial point of view.

read more
Three marketing lessons from cows

Three marketing lessons from cows

Cows are, maybe, the last place where you will go for marketing insights.
Don’t be fooled.
These mammals have three lessons in store that you can apply right away to your business marketing.

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6 Marketing Mistakes That Might Be Holding You Back

6 Marketing Mistakes That Might Be Holding You Back

Do you have less than stellar results with your marketing efforts? Revisit your marketing strategy to see if you are making the following six marketing mistakes, which might be holding your business back and keeping it from adding to its client base.

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6 signs it’s time to ditch a client

6 signs it’s time to ditch a client

When you encounter a bad client it throws up a dilemma. A bad client can have a damaging effect on your business and well being. Learn 6 warning signs to spot bad clients and deal with them swiftly.

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