Create an online marketing strategy that works to your introvert strengths
So here it is, my conversation with Cindy Johns the wonderful host at the Introverted Entrepreneur Podcast about creating an online marketing strategy that works to your introvert strengths. While this is aimed at introverts it contains sound advice for anyone wanting...
read more
Podcast – Knowing your customer
I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!...
read more
Seven small business myths busted
Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should. Myth 1: I need buckets of...
read more
How to best spend your budget when getting a logo or website
How to best spend your budget when getting a logo or website When you have a small budget and/or are in an initial phase of your business where you might change things as you move on, it is of essence that you review what are your best options, and do a wise...
read more
How marketing can help your small business stand out
While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers...
read more
Marketing that suits your style
When a client of mine asked me recently if there were other ways to market her small business that were more consistent with her being an introvert, I decided it was time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing,...
read more
Step by step directions to write your next piece of content
Ann Handley, author of the book Everybody Writes, has a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...
read more
The value of branding for small business owners
We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external...
read more
Five Marketing Lessons from Keukenhof
Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2019 Keukenhof opens its doors to the public for the 70th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words,...
read more
Who should build your website?
If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website? During a recent conversation with a client who owns and...
read more