Three mistakes entrepreneurs make when asking for referrals

Referrals are Nirvana for any entrepreneur. No wonder! Referrals are a true win-win across the board. Since they come from a mutual relation, trust is in place. This leads to a shorter sales cycle, cost reduction in client acquisition, and higher lifetime value clients. But more importantly,...

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2022 Keukenhof opens its doors to the public for the 73th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to...

Managing Objections in your Marketing & Content

Moving audience members to clients is often where we bang our heads against the wall... They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?   And how do you deal with them without feeling pushy?   In this episode of the No BS...

The (surprisingly) hardest part: choosing your photos. What to consider & how to do it.

  So, you have shooting day behind your back and are biting your nails while you get your pics delivered. Going through the images submitted by the photographer and choosing which photos to keep and which to forget can be time-consuming. If spending too much time agonizing on each picture...

How to make sure you get the exact right photoshoot for you

  Most people rank having their picture taken somewhere slightly above going to the dentist. I get it. But, hey, if you want to attract the right clients for your business, you need to show up, and professional pictures help you a long way into achieving that goal. Let's get you ready to rock...
Five Marketing Lessons from Keukenhof

Five Marketing Lessons from Keukenhof

Located in the Netherlands, Keukenhof is the largest flower garden on earth. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to create profits and have figured out how to attract an increasing number of visitors each year. Time to learn from the masters!

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Three signs you need new professional photos

Three signs you need new professional photos

  Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face...

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Four ways to make your business stand out

Four ways to make your business stand out

Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.

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The Art & Science of Pricing Your Services

The Art & Science of Pricing Your Services

In this super fun and spontaneous conversation, Sandra Boekhoudt, CEO of Wealthy Wise Women, and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a marketing and financial point of view.

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