When a client of mine asked me recently if there were other ways to market her small business that were more consistent with her being an introvert, I decided it was time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing, which is based on assumptions...

Ann Handley, author of the book Everybody Writes, has  a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger version of this infographic...

We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external is just one part of a larger...

Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2019 Keukenhof opens its doors to the public for the 70th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to...

If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website? During a recent conversation with a client who owns and manages a training centre...