Three signs you need new professional photos
Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face...
Four ways to make your business stand out
Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.
Three marketing lessons from a peel-off face mask
What was supposed to be a moment of relaxation and pampering became one of pain and delusion.
Pretty similar things happen to us entrepreneurs when it comes to online marketing.
The Art & Science of Pricing Your Services
In this super fun and spontaneous conversation, Sandra Boekhoudt, CEO of Wealthy Wise Women, and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a marketing and financial point of view.
Lead Magnet: an effective tool to grow your business
Giving away information in the form of free resources is one of the most effective ways to build your audience, establish trust with your clients, get to know your market, become more relevant, and get your business out there.
The trickiness of the “What do you do” question
If you do networking to generate leads, how you answer the “what do you do” question can keep the exchange alive or kill it. Discover why talking about your process won’t help you to close sales (and what to do instead).
Three marketing lessons from cows
Cows are, maybe, the last place where you will go for marketing insights.
Don’t be fooled.
These mammals have three lessons in store that you can apply right away to your business marketing.
6 Marketing Mistakes That Might Be Holding You Back
Do you have less than stellar results with your marketing efforts? Revisit your marketing strategy to see if you are making the following six marketing mistakes, which might be holding your business back and keeping it from adding to its client base.
5 tips to keep clients coming back for more (even difficult ones)
Returning clients are more likely to buy your services again, spend more and increase your revenues long term. How do you build and maintain client relationships to keep them coming back for more? These are my top 5 tips.
6 signs it’s time to ditch a client
When you encounter a bad client it throws up a dilemma. A bad client can have a damaging effect on your business and well being. Learn 6 warning signs to spot bad clients and deal with them swiftly.