Considering testimonials only as a nudge to a potential customer that the decision he is about to take is the right one, or as the necessary ego-stroking, is being the thief of your own wallet. When you ask the right questions, testimonials hold the key to growing your business with ease.
When something is too good to be true it might be unethical marketing practice. Specially in these times of COVID-19 there are many unethical business taking advantage of our needs. How do you recognise it?
During challenging and uncertain times, it’s absolutely essential that you remain active and stay in the fight. Five tips to get out of zombie-mode.
What works for one business and one entrepreneur doesn’t work for another. What will deliver you results and help you to be consistent is aligning your strategy with your style of doing marketing. Let’s figure out how!
Most of us, small business owners, do not have unlimited time/budget to market our business. Hence we look for ways to shorten the time to market.
Result? You feel stuck and overwhelmed, wondering who made you do it and how to get out of it. What should you do instead?
Marketing isn’t that difficult. It’s like a game: you need to be clear what is the goal of the game, align your resources to best make use of them, don’t get distracted by shiny objects and FOMO, stick to your plan and, last but not least, play the game.
The dynamics of Candy Crush are pretty similar to those of online marketing. The game gives us seven lessons that will ease the learning curve.
Today I want to talk about an element that can exponentially increase the results of your content marketing: Context.
Context makes your content go the extra mile, and helps you reach more people and grow your audience which in turn, boosts your bottom line. Who doesn’t want that?
Is your website turning visitors into customers? Is it working like the sales magnet it’s supposed to be? Or is it just some pretty little thing that looks impressive, costs a lot but serves no real purpose? In this article, I talk about the things your website needs to become a conversion machine. And it’s not what you think might be.
So here it is, my conversation with Cindy Johns the wonderful host at the Introverted Entrepreneur Podcast about creating an online marketing strategy that works to your introvert strengths. While this is aimed at introverts it contains sound advice for anyone wanting...
I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!