We all know that branding is something we have to do for our business, but what does that entail? Graphic representations like the logo, website, etc. are the external value of your branding. This is important because is what people might see first. But the external is just one part of a larger...

Located in the Netherlands, Keukenhof is the largest flower garden on earth. In March 2018 Keukenhof opens its doors to the public for the 69th time. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to...

If you have a business, you should have a website. Period. No question. Without a doubt. Being a website so pivotal for your business, how do you make sure you are choosing the right person to build your website? During a recent conversation with a client who owns and manages a training centre...

Earlier this year I went to a large event for entrepreneurs. In these three day event we could attend lectures and workshops. There were plenty of opportunities to catch up on trends, fine tune our skills and networking. One lecture caught my attention: Social Meaning, 12 steps to profit. It had...