Seven Marketing Lessons from Candy Crush

The dynamics of Candy Crush are pretty similar to those of online marketing, though people seem to play the game better than they do understand marketing. Candy Crush gives us seven marketing lessons that will ease the learning curve. The game: Candy Crush Saga is a free-to-play match-three puzzle...

One Simple Secret to Boost Your Content Marketing Results

Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing”. It is about consistently providing attention-grabbing, educational material to engage a prospect and encourage him or her to move onto the next phase of the sales process. From...

Three things your website needs to turn visitors into customers

As a marketing generalist, I get this question very often. If you run a search with the words "things a website needs to turn visitors into customers", you will find a variety of answers. Most of them technical like A/B testing, SEO optimization, spy on mouse clicks, landing pages, sign-ups, calls...

Create an online marketing strategy that works to your introvert strengths

So here it is, my conversation with Cindy Johns the wonderful host at the Introverted Entrepreneur Podcast about creating an online marketing strategy that works to your introvert strengths. While this is aimed at introverts it contains sound advice for anyone wanting to create a strategy that...

Podcast – Knowing your customer

I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!  

Seven Marketing Lessons from Candy Crush

The dynamics of Candy Crush are pretty similar to those of online marketing, though people seem to play the game better than they do understand marketing. Candy Crush gives us seven marketing lessons that will ease the learning curve. The game: Candy Crush Saga is a...

read more

One Simple Secret to Boost Your Content Marketing Results

Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing”. It is about consistently providing attention-grabbing, educational material to engage a prospect and encourage him or her to move onto the next...

read more

Three things your website needs to turn visitors into customers

Is your website turning visitors into customers? Is it working like the sales magnet it’s supposed to be? Or is it just some pretty little thing that looks impressive, costs a lot but serves no real purpose? In this article, Claudia Schalkx shares her wisdom on the things your website needs to become a conversion machine. And it’s not what you think might be.

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Podcast – Knowing your customer

I was recently a guest of Liam Quinn's 20 Minute Marketing podcast powered by Reach Interactive. We talked about being customer centric, and how focusing on your customer holds the key to successfully market your business. Check it!...

read more

Seven small business myths busted

Always wondered why some entrepreneurs seem to grow their business effortlessly. It is all within your reach, but you need to bust a couple of myths that are the real cause why your business isn’t reaching the heights it should. Myth 1: I need buckets of...

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How marketing can help your small business stand out

While the internet has brought many possibilities for the small business to get their message across, in some way it seems the marketplace is so noisy that standing out feels like an uphill battle. Setting yourself apart so that your (potential) customers...

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Marketing that suits your style

When a client of mine asked me recently if there were other ways to market her small business that were more consistent with her being an introvert, I decided it was time to address one of the biggest misconceptions in small business: the one-size-fits-all marketing,...

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Step by step directions to write your next piece of content

Ann Handley, author of the book Everybody Writes, has  a 12-step writing process that will take your content idea from disorganised thoughts to coherent ideas that will engage your audiences. by visually. From Visually. Visit the visit the Visual.ly page for a larger...

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