Three mistakes entrepreneurs make when asking for referrals
Referrals bring you the best-fit clients. Yet, many entrepreneurs fail miserably when asking for referrals. Watch out for these 3 mistakes.
Five Marketing Lessons from Keukenhof
Located in the Netherlands, Keukenhof is the largest flower garden on earth. This park opens only for eight weeks every year and gets 1 million visitors from all over the world. In other words, they have limited time to create profits and have figured out how to attract an increasing number of visitors each year. Time to learn from the masters!
Managing Objections in your Marketing & Content
When your potential clients express their objections, don’t freak!
Objections hold the key to turn potential customers into clients!
(Psst, and it’s rarely about the money)
The (surprisingly) hardest part: choosing your photos. What to consider & how to do it.
Going through the images submitted by the photographer and choosing which photos to keep and which to forget can be time-consuming.
If spending too much time agonizing on each picture sounds like you, here are some tips that will bring you relief.
How to make sure you get the exact right photoshoot for you
If you have come to terms with the idea of getting new pictures there is some homework you need to carry out to make sure you have a great experience and get pictures you will feel confident to show.
Three signs you need new professional photos
Whether you’re a CEO, a model, an entrepreneur or a coach, a good headshot is an important marketing asset. In this digital era, people's first contact with us happens through social media or visiting our websites, and very rarely because of a face-to-face...
Four ways to make your business stand out
Setting yourself apart so that your (potential) customers find, like and trust you, is a process that starts at the very base of your small business marketing.
Let’s look at four ways that marketing will help your small business stand out from the crowd.
Three marketing lessons from a peel-off face mask
What was supposed to be a moment of relaxation and pampering became one of pain and delusion.
Pretty similar things happen to us entrepreneurs when it comes to online marketing.
The Art & Science of Pricing Your Services
In this super fun and spontaneous conversation, Sandra Boekhoudt, CEO of Wealthy Wise Women, and I talk about the art & science of price setting, why women have such a hard time to set a price and hold it, and what factors play a role in setting a price from a marketing and financial point of view.
Lead Magnet: an effective tool to grow your business
Giving away information in the form of free resources is one of the most effective ways to build your audience, establish trust with your clients, get to know your market, become more relevant, and get your business out there.